More than 20 associations got together from across the country and Sri Lanka at Events and Entertainment Management Association of India’s (EEMA) maiden edition of Congress of Regional Event Associations (COREA) in Delhi, with important stakeholders, to deliberate on the future of the events industry and persuasion of policy with governments.
Topics related to the industry sizing, prospects in policy, government interaction and leadership roles for women were discussed. The regional associations were also allowed to share their best practices and experiences, to enable cross-cultural learning.
“The events industry will see exponential growth and all event managers’ associations need to collaborate at national, regional, and state levels to solve problems and work towards a common cause,” emphasised Samit Garg, President of EEMA, underscoring the importance of working together.
“COREA is an initiative that will do just that and we are proud to be hosting the inaugural edition of this event. We believe that COREA will help to carve the landscape of the future events industry in India and we are delighted to see this enthusiasm of participation at this historic event,” Garg added.
Additionally, the two-day congress created a common minimum program for development after mutual discussions and consensus which will now be the blueprint of action at COREA over the next year. The congress also celebrated the success of The Wedding Tourism Policy Draft prepared by EEMA/Deloitte and discussed its positive impact on the policy drivers in government offices.
A team from KPMG was roped in to create a series of recommendations to present to the government for the upliftment of the events industry, covering aspects of industry status, industry size measurement and employment matrix.
Four national committees were constituted to work collectively on education and skill development, music licensing, restrictive practices by associate businesses and protocol and code of conduct. The event also recognised the importance and role of women in the development of the event eco-system, pushing forward the “We Care” initiative of EEMA for regional accessibility to conduct workshops and training programmes.
Given its status as one of the fastest-growing economies, the Indian government is actively taking initiatives to support enterprises in various industries, including the events industry, to meet the growing demand for events in the country, expressed EEMA in an official statement.
Adding to that, Garg emphasised, “In our role as a part of EEMA and as friends of the events industry, my team and I have been extensively deliberating with governments and presenting them with the work we do and the issues we face. But we need to remember our identity as key contributors to the events industry. That should be our main focus.”
COREA also had the participation of past EEMA presidents- Brian Tellis, Sabbas Joseph, Roshan Abbas. Their collective wisdom and involvement gave insights into how the industry can come together to be ‘One’, to represent the industry challenges as a policy.
A COREA Treaty of Cooperation and Alignment was also signed by all the 22 associations represented in the congress.
According to the EEMA team, “This will go down as historic and unprecedented in the books of events business in the country. ‘One Nation One Direction’ – is the new motto of all the industry stakeholders.”
The management committee members from AEMA (Aurangabad), CIEMA (Central India), EMAK (Kerala), EEMAC (Chattisgarh), EMAA (Kolhapur), EMPA (Maharashtra), EMF (Kolkatta), FoREM (Rajasthan), KEMA (Karnataka), NEDA (Nashik), SGEMA (Gujarat), TCEI (Telangana), TEMA (Tamil Nadu), TEEMA (Telangana), among others, were representing their respective associations.
EMA (Sri Lanka) was the only international association that joined COREA for discussions in Delhi and the council was led by its Secretary, Nisal Caldera.