Home Travel Malaysia Airlines enhances sales distribution network in India, ET TravelWorld News, ET TravelWorld

Malaysia Airlines enhances sales distribution network in India, ET TravelWorld News, ET TravelWorld

by TopBusinessView

Malaysia Airlines enhances sales distribution network in India

Malaysia Airlines has appointed Acumen Overseas, a part of Group Concorde, an airline management company, as its General Sales Agent (GSA) to represent its passenger business in India effective March 1, 2023. This marks the airline’s latest move in strengthening its customer base across its Indian network.

India remains a key market for Malaysia Airlines, having witnessed a strong surge in travel bookings, especially since the reopening of borders between the two countries. Since March 2022, Malaysia Airlines has reinstated its scheduled commercial services from India with 52 weekly flights from six major cities, namely New Delhi, Bengaluru, Mumbai, Chennai, Hyderabad, and Kochi.

“India’s tourism industry is expanding rapidly and already we’re seeing a steady flow of leisure and business travellers flying from India to various parts of the world. We are continuously reviewing the opportunities in the Indian market and will gradually add new routes, increase frequencies, or upgrade aircraft, wherever needed, to meet these demands, especially during peak travel periods,” said Amit Mehta, Country Manager for South Asia at Malaysia Airlines.

“Acumen Overseas is a veteran in air travel management, and we look forward to leverage on their strength and capabilities to strengthen our presence in India and enhance services for the Indian market,” he added.

In conversation with ET TravelWorld, the Group Chief Marketing and Customer Experience Officer of the Malaysia Airlines Yin May Lau shares trends that are expected to dominate the travel & aviation sector in 2023. She also sheds light on the airline’s trade partner strategy, other alliance and how important is customer relationship management in a post-Covid world. Here are excerpts.

Having represented major airline companies with a client portfolio of 22 international airlines through their 18 international offices in the Asia Pacific region, Acumen Overseas has vast experience in airline management. With India being their home country, they are spread across 37 branch offices in 23 Indian cities covering North, South, East and West India.

“We are thrilled about this partnership and the various opportunities Malaysia offers for travellers from India. We are looking forward to utilising our knowledge of the local market and leveraging our strong trade and business network to bring Malaysia Airlines’s products and services to travellers from India,” said Prithviraj Chug, Chief Executive Officer of Acumen Overseas.

Malaysia Airlines is the national carrier of Malaysia, delivering premium services and offering superior connectivity with seamless journeys to more than 900 destinations across 170 territories via its alliance with oneworld. Malaysia Airlines embodies the incredible diversity of Malaysia, capturing its rich traditions, cultures, and cuisines via its inimitable Malaysian Hospitality across all customer touchpoints.

Recently, Malaysia Airlines received a 7-star rating for its Covid-19 health and safety measures from Airline Ratings and is a member of the Travel Safe Alliance Malaysia (TSAM) along with other key industry players, to facilitate safe end-to-end travel experiences and positioning Malaysia as a safe destination for leisure and business travellers.

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