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As per the statistics by Tourism New Zealand, the official tourism board responsible for promoting the destination, India had demonstrated strong growth pre-Covid, with holiday arrivals doubling between 2015-2019 to reach 66,775 visitors.
Looking at increasing the destination awareness and continuing the engagement with its Indian partners in the current year, Tourism New Zealand celebrated its 20th year anniversary through frontline training workshops and networking events in New Delhi and Mumbai.
The focus of the training workshops was for the New Zealand industry to reconnect with Indian travel trade.
Latest destination information and experiences in New Zealand and destination readiness as India approaches its peak travel season which coincides with New Zealand’s autumn and winter were the key highlights during these events.
International tourists spent 200 million NZD (USD 126.5 million) more than international visitors coming to see friends or relatives, despite making up a similar volume of arrivals, statistics show. The median visitor for friends or relatives stayed for 11 days, while the median holidaymaker stayed for eight days, Tourism Minister Stuart Nash said, adding that regions are also benefiting from the return of international tourists.
“We are delighted to celebrate 20 years of inspiring travellers in India, which is one of our priority markets. New Zealand is known for its rich culture, arts, scenic beauty and stories that await to be discovered by high-quality Indian visitors. This special occasion was also a way to thank all our trade partners for contributing immensely to our journey and we look forward to their continued support in the years to come,” said Angela Blair, GM International, Tourism New Zealand. A 20-member delegation participated in the frontline training with 200 travel sellers across both the Indian cities. The attendees were the members of the travel trade fraternity, airline partners, media and other key stakeholders.
The delegation included a diverse mix of Regional Tourism Organisations, hotels, attractions, airports and airlines from New Zealand.
The first Tourism New Zealand office in India was set up in 2003 and over the years have rolled out several campaigns and partnerships with advocates, airlines and trade partners to build preference for Destination New Zealand within India.
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